Prioritize Reels for Under-50K Reach Boost
Since the NoFoodWasted account sits at 48,301 followers—just under the 50K threshold where Reels get amplified reach—shifting more of the content mix toward Reels can capture this algorithmic advantage.
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Pairing this with carousels, which post the highest format ER benchmark (0.55% vs. 0.52% for Reels and 0.45% for static images), will maximize both reach and engagement quality.
