Prioritize Reels Over Static Posts
MISTI | LIFESTYLE | FASHION's Reels ER sits at 3.63% versus just 0.6% for regular posts—a 6x gap that shows the audience responds far better to video.
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Since Reels also get higher reach for accounts under 50K followers (the account is at 28,643), shifting the content mix to 60-70% Reels will close the distance to the 2.5-5% micro-tier ER benchmark.
