Prioritize Static Posts Over Reels
The Posts ER sits at 2.35% compared to just 0.59% for Reels — a 4x gap that also outperforms the industry Reels benchmark of 0.52%.
Details
Shifting the content calendar to lean more heavily on static/carousel posts is recommended, since these formats are clearly driving more engagement from the 115,966 followers than video content currently is.
