Shift Content Mix Toward Carousels
Carousels average 0.55% ER industry-wide versus 0.52% for Reels and 0.45% for static images — the highest-performing format available.
Details
Since the account already sits at 1.72% ER (within the 1-2% mid-tier benchmark), testing 2-3 carousels per week could push Mandeep Kaur toward the top of that range and strengthen the case for premium brand rates.
