Shift Content Mix Toward Reels
Jordan Gonzalez's Reels ER of 56.57% massively outperforms the static Posts ER of 2.44% and dwarfs the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (currently at 47,422) get higher reach on Reels, increasing weekly Reels output while reducing static image posts should lift the overall 2.62% blended ER significantly.
