Publish a Rate Card Using the ER Edge
Abhijith S's 26.67% engagement rate is 13-26x the mid-tier benchmark of 1-2% for accounts in the 100K-1M range, making the account a statistical outlier brands will pay premium for.
Details
Since 73% of brands prioritize ER over follower count and published rate cards close deals 40% faster, formalize pricing at the top of the $2,000-$10,000 estimated range and lead every pitch with the 26.67% ER stat, not the 120,774 follower count.
