Lead With High-Performing Feed Posts
In the 24-post sample, Instagram feed posts produced 4.46% ER versus 2.26% for Reels, while the account’s overall ER is 3.75%.
Details
Feed posts should be the engagement-first format for recipe launches; 4.46% falls within the 2.5%-5% ER benchmark for micro accounts with 56,168 followers, while using Reels as secondary reach tests.
