Shift Content Mix Toward Static Posts
The feed Posts ER (4.36%) outperforms the Reels ER (3.52%) by a meaningful margin, even though industry benchmarks note Reels typically drive higher reach for accounts under 50K followers.
Details
Since the data shows the opposite pattern, _chloesouthern should allocate more of the content calendar to static/carousel posts and use Reels primarily for discovery rather than engagement goals.
