Shift Content Mix Toward Reels
Bhavna Jain | Beauty & Lifestyle's Reels ER of 4.51% is roughly 3x higher than the Posts ER of 1.49%, and the overall ER of 1.52% sits at the top of the mid-tier benchmark range (1-2%).
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency relative to static posts should lift both engagement and brand deal value simultaneously.
