Prioritize High-Performing Reels
At 13,544 followers, Aayushi Rawat is below the 50K threshold where benchmarks say Reels get higher reach, and the Reels ER is 65.47% versus 2.01% for posts.
Details
Reels should be the primary discovery format, then Instagram Insights can be used to identify the openings, topics, and CTAs from the strongest Reels and repeat them.
