Leverage the 9.29% ER to Raise Rates
The overall engagement rate of 9.29% is roughly 5-9x higher than the 1-2% average for mid-tier accounts (100K-1M followers), putting _aananyahh_ well above the 'excellent' threshold for this bracket.
Details
Publishing a rate card referencing this gap and the $2,000-$10,000 estimated deal value is recommended—creators with published rate cards close deals 40% faster, and 73% of brands prioritize ER over follower count, which is the strongest negotiating asset.
