Shift Volume Toward Posts Over Reels
Vidhisha Patel's Posts ER is 5.18% versus a Reels ER of just 1.74% — a nearly 3x performance gap that signals the audience responds far more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels average 0.55% ER and the account is already beating that significantly with posts, prioritize publishing at least 2 posts for every 1 Reel in the content calendar. Audit the last 29 analyzed posts and identify the top 5 by engagement to reverse-engineer the format, caption length, and topic driving those results.
