Close the Engagement Gap for the Tier
The current ER of 0.02% is dramatically below the 2.5-5% average for micro accounts (10K-100K followers) like the 21,966 followers of RAGI CHAUDHARY🇮🇳, putting the account in the 'low' rating bracket for its bracket.
Details
Since 73% of brands prioritize ER over follower count, closing even half this gap toward the 2.5% floor would materially improve the $60-$250 brand deal range.
