Ana Vázquez's InstagramEngagement

Details

Industry benchmarks show Carousels average a 0.55% ER versus Reels at 0.52%, and the account's own post data confirms static or multi-image formats are already outperforming video content. Shift the next 4 weeks of content to carousels exclusively, track whether the Posts ER climbs toward the micro-tier benchmark of 2.5–5%, and cut Reels until the cause of underperformance is diagnosed.

Details

In the next 5 posts, end every caption with a single, direct question tied to the content (not a generic 'thoughts?') to lower the friction of responding and shift that ratio closer to a 10:1 balance. Since 73% of brands prioritize engagement rate over follower count, raising comment volume is the single fastest lever to improve brand deal value beyond the current $60–$250 per post estimate.

Details

Build a one-page rate card that lists the feed post rate, a Reels rate at a 20–40% premium once the Reels ER recovers, and a UGC video tier starting at $100–$500 as a beginner offering — then add a 25–50% usage rights add-on line item. Distributing this card proactively in brand outreach removes negotiation delays and signals professionalism that justifies rates above the current estimated ceiling of $250 per post.