Shift Content Mix Toward Reels
Shivani Singh's Reels ER sits at 194.45% compared to just 2.15% for static/carousel Posts — an enormous gap that shows the audience responds far more to video.
Details
Since accounts under 50K followers (the account is at 28,084) get higher reach on Reels per industry data, moving to a majority-Reels posting cadence should lift the overall 2.27% ER closer to the top of the 2.5-5% micro-tier benchmark.
