Shift Content Mix Toward Reels
The Reels ER for 4m1sa sits at 13.41% versus a dismal 0.03% for static/feed posts, a massive gap that shows the audience of 7,434 responds almost exclusively to video.
Details
Since Reels also get higher reach for accounts under 50K followers, prioritize Reels as the primary format and cut back on static image posts until feed ER improves.
