Shift Content Mix Toward Static/Carousel Posts
Posts ER sits at 12.39% compared to just 6.23% for Reels — a 2x gap that runs counter to typical platform trends.
Details
Since carousels/static posts are clearly resonating harder with the 210,204 followers, Coco🪐🧚🏾♀️🌬🫧✨ should increase their share of the content calendar and reserve Reels for top-of-funnel discovery rather than primary engagement drivers.
