Travel Instagram Rates in 2026
What brands pay travel influencers on Instagram in 2026, broken down by follower tier and content type. Average CPM for travel: $11–$24.
Instagram Rate Card — Travel
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $70–$250 | $250–$1,000 | $1,000–$6,000 | $6,000–$18,000 |
| Story / Short | $30–$100 | $100–$300 | $300–$1,800 | $1,800–$6,000 |
| Video | $150–$400 | $400–$1,200 | $1,200–$12,000 | $12,000–$35,000 |
Sponsored Post
$70–$250 → $6,000–$18,000
Nano → Macro
Story / Short
$30–$100 → $1,800–$6,000
Nano → Macro
Video
$150–$400 → $12,000–$35,000
Nano → Macro
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Your actual rate depends on your engagement, audience quality, and niche. Get a personalized estimate.
Check my Instagram rateTips for Travel Creators on Instagram
Destination tourism boards often offer multi-platform packages — pitch a bundle of Reels, TikToks, and a YouTube vlog for a single trip.
Build a travel expense tracker to negotiate fair compensation. Brands should cover costs on top of your creative fee, not instead of it.
Hotel and airline partnerships frequently include barter plus cash. Always negotiate a cash component — free stays alone undervalue your work.
Cinematic drone footage and polished edits justify significantly higher rates. Invest in production quality to move into premium travel brand territory.
Top Travel Brands on Instagram
- Booking.com
- Airbnb
- Away
- Marriott Bonvoy
- Expedia
- Visit Dubai
Also see Travel rates on
Frequently Asked Questions
How much do travel influencers charge on Instagram?
Travel Instagram influencer rates range from $70–$250 for nano creators (1K–10K followers) to $6,000–$18,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $150–$400 to $12,000–$35,000.
What content type pays the most on Instagram for travel creators?
Video content consistently pays the most on Instagram for travel creators. Video rates range from $150–$400 (nano) to $12,000–$35,000 (macro), compared to sponsored posts at $70–$250 to $6,000–$18,000. Stories/Shorts are the most affordable for brands at $30–$100 to $1,800–$6,000.
How do travel Instagram rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full travel rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/travel.
Should I charge more for usage rights on Instagram?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base Instagram rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
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