Pet TikTok Rates in 2026
What brands pay pet influencers on TikTok in 2026, broken down by follower tier and content type. Average CPM for pet: $8–$18.
TikTok Rate Card — Pet
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $45–$180 | $180–$700 | $700–$4,500 | $4,500–$13,000 |
| Story / Short | $18–$60 | $60–$220 | $220–$1,200 | $1,200–$4,000 |
| Video | $90–$280 | $280–$850 | $850–$8,500 | $8,500–$25,000 |
Sponsored Post
$45–$180 → $4,500–$13,000
Nano → Macro
Story / Short
$18–$60 → $1,200–$4,000
Nano → Macro
Video
$90–$280 → $8,500–$25,000
Nano → Macro
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Check my TikTok rateTips for Pet Creators on TikTok
Pet food and supplement brands value consistent, long-term partnerships over one-off posts. Pitch quarterly or annual ambassador programs.
Highlight your pet's unique personality or breed to attract niche-within-niche brands (breed-specific food, senior pet products, etc.).
Pet insurance and veterinary brands are newer to influencer marketing and often have more flexible budgets — they're underexplored sponsors.
Behind-the-scenes and 'day in the life' content with your pets generates the highest engagement — lean into authentic, unscripted moments.
Top Pet Brands on TikTok
- Chewy
- BarkBox
- Purina
- Petco
- Farmer's Dog
- Kong
Also see Pet rates on
Frequently Asked Questions
How much do pet influencers charge on TikTok?
Pet TikTok influencer rates range from $45–$180 for nano creators (1K–10K followers) to $4,500–$13,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $90–$280 to $8,500–$25,000.
What content type pays the most on TikTok for pet creators?
Video content consistently pays the most on TikTok for pet creators. Video rates range from $90–$280 (nano) to $8,500–$25,000 (macro), compared to sponsored posts at $45–$180 to $4,500–$13,000. Stories/Shorts are the most affordable for brands at $18–$60 to $1,200–$4,000.
How do pet TikTok rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full pet rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/pet.
Should I charge more for usage rights on TikTok?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base TikTok rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
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