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A UGC (User-Generated Content) brief is a document that outlines exactly what a brand wants a creator to produce — including product details, content style, messaging, shot list, and usage rights. A clear brief reduces revision rounds, ensures brand-safe content, and helps creators deliver faster. Without one, you risk miscommunication and off-brand content.
Detailed enough to remove ambiguity, but not so prescriptive that the content feels scripted. Include product info, platform, video length, key messages (max 3), a shot list or content outline, do's and don'ts, and usage rights. Leave room for the creator's authentic voice — that's the whole point of UGC.
UGC is content that looks organic and user-generated — it's typically used in paid ads, product pages, or social feeds without the creator's byline. Influencer content is posted on the creator's own account to leverage their audience. UGC briefs focus on ad-ready content; influencer briefs focus on audience engagement and reach.
UGC rates in 2026 range from $150–$500 per video for nano and micro creators, and $500–$2,000+ for experienced UGC specialists. Rates depend on video length, usage rights (organic vs. paid ads), exclusivity, and revision rounds. Always specify usage rights upfront — a creator charging $200 for organic-only content may charge $500+ if you want paid ad rights.
Yes. A well-written UGC brief can be sent to multiple creators simultaneously. This is a common strategy — brands send the same brief to 3–5 creators, then pick the best-performing content for paid amplification. Just make sure the brief allows enough creative freedom so you get varied content, not five identical videos.