Enter your stats below. We'll estimate your rate per content type based on 2026 industry benchmarks.
Our calculator uses 2026 industry CPM benchmarks, adjusted for your engagement rate, niche, and content type. Actual rates vary based on your specific audience demographics, content quality, and negotiation skills. Use these as a starting baseline — creators with strong brand alignment and proven ROI can command 2–3x these rates.
The biggest factors are engagement rate (not follower count), niche (finance and tech pay the most), content type (YouTube dedicated videos command the highest rates), and usage rights. A creator with 50K highly engaged followers in finance can earn more per post than a 500K follower lifestyle creator with low engagement.
Yes. Exclusivity (preventing you from working with competing brands) should add 25–100% to your base rate. Usage rights (letting the brand repurpose your content in their ads) should add 30–200% depending on duration and channels. Always negotiate these as separate line items.
Use our free engagement rate calculators: Instagram Engagement Calculator, TikTok Engagement Calculator, or YouTube Engagement Calculator. Your engagement rate is (total engagements ÷ total followers) × 100. Higher engagement means you can charge more per post.
Rates are negotiable. If a brand offers below your range, counter with your calculated rate and supporting data (engagement rate, audience demographics, past campaign results). If they can't meet your rate, negotiate on other terms — usage rights duration, number of revisions, or content repurposing limits.