How accurate are these brand deal rate estimates?
Use this as a starting point. Your real rate can be higher or lower based on your niche, audience, content quality, and how well the brand fits.
Enter your audience. Get a starting rate for paid posts, videos, and sponsored content.
Use this as a starting point. Your real rate can be higher or lower based on your niche, audience, content quality, and how well the brand fits.
The biggest factors are engagement, niche, content type, and how the brand wants to use your content. A smaller creator with a loyal audience can earn more than a bigger account with weak engagement.
Yes. Charge more if a brand wants to stop you from working with competitors, or if they want to use your content in ads. Put those fees on separate lines.
Use our free engagement rate calculators: Instagram Engagement Calculator, TikTok Engagement Calculator, or YouTube Engagement Calculator. Your engagement rate is (total engagements ÷ total followers) × 100. Higher engagement means you can charge more per post.
You can push back. Share your rate, your engagement, and why your audience fits. If they cannot pay more, limit what they get: fewer edits, shorter ad use, or fewer posts.