How much should you charge for a brand deal?

Enter your audience. Get a starting rate for paid posts, videos, and sponsored content.

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FAQ

How accurate are these brand deal rate estimates?

Use this as a starting point. Your real rate can be higher or lower based on your niche, audience, content quality, and how well the brand fits.

What factors most affect brand deal rates?

The biggest factors are engagement, niche, content type, and how the brand wants to use your content. A smaller creator with a loyal audience can earn more than a bigger account with weak engagement.

Should I charge more for exclusivity or usage rights?

Yes. Charge more if a brand wants to stop you from working with competitors, or if they want to use your content in ads. Put those fees on separate lines.

How do I know my engagement rate?

Your engagement rate is (total engagements ÷ total followers) × 100. Use the median likes and comments from your recent posts so one viral post does not skew it. Higher engagement means you can charge more per post.

What if brands offer less than my calculated rate?

You can push back. Share your rate, your engagement, and why your audience fits. If they cannot pay more, limit what they get: fewer edits, shorter ad use, or fewer posts.

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