Brand deal follow-up email templates for creators

You sent the pitch. The brand went quiet. That usually means your email got buried, not that the answer is no. Below are 8 follow-up templates you can copy, edit and send, one for each situation creators run into after the first pitch.

How to use these templates

Reply in the same thread. Hit reply on your original pitch so the brand sees the context. Keep the subject line unless a template says otherwise.
Change one real detail every time. A new video, a recent stat, a product launch you noticed. A follow-up that only says "just checking in" is easy to ignore.
Keep it short. 3–5 sentences. The pitch already did the heavy lifting.
Space them out. Give each email a few business days before the next one, and stop after two or three follow-ups with no answer.
Make the next step easy. Ask one clear question: a yes/no, a call time, or who the right contact is.
Fill the brackets. Replace everything in [brackets]. Delete any line that isn't true for you.

The templates

1. First follow-up: no reply yet

Subject: Re: [original subject]

Hi [Name], Bumping this in case it got buried. I'd love to make [one-line content idea] for [Brand]. Since I wrote, I posted [new video/post], which [one specific result, e.g., "got 40k views in 3 days"]. Would it help if I sent two quick concept options? [Your name] [Channel link] · [Media kit link]

2. Second follow-up: a new angle

Subject: Re: [original subject]

Hi [Name], One more idea for [Brand]: [new angle, e.g., "a back-to-school routine featuring the [product]"]. My audience is mostly [audience detail], and [why this angle fits them]. If [Brand] isn't booking creators right now, no problem. Is there a better time to check back? [Your name]

3. Wrong person? Ask for a referral

Subject: Quick question about creator partnerships at [Brand]

Hi [Name], I reached out about a creator partnership with [Brand] and want to make sure it reaches the right person. Do you handle influencer or creator partnerships, or could you point me to who does? Thanks a lot, [Your name]

4. After they asked for your rates

Subject: Re: [original subject] — rates for [Brand]

Hi [Name], Following up on the rates I sent on [date]. Quick recap: - [Deliverable 1]: [price] - [Deliverable 2]: [price] - [Bundle or usage rights]: [price] Happy to adjust the package to fit your budget or timeline. What would work best for your team? [Your name]

Need numbers first? Estimate a quote with the sponsorship calculator.

5. After they went quiet on a contract or brief

Subject: Re: [Brand] x [Your name] — next steps

Hi [Name], Checking in on the [contract/brief] from [date]. I'm ready to start once a couple of points are confirmed: [e.g., usage rights term, payment date]. If it's easier, I can mark up suggested changes directly in the doc. Can we lock this in by [date] so I can hold the [posting date] slot? [Your name]

Before you sign, run the document through the contract scanner to spot terms worth asking about.

6. After you sent a product sample or did a trial post

Subject: Results from my [Brand] [post/video]

Hi [Name], Thanks again for sending [product]. The [post/video] went live on [date]: [views], [saves/comments/clicks], and [one standout comment from a follower]. Link: [URL]. I'd love to talk about a paid follow-up, for example [idea]. Open to a quick call this week? [Your name]

7. Re-engage a brand that said "not right now"

Subject: Checking back in — [Brand] x [Your name]

Hi [Name], You mentioned in [month] that timing wasn't right. Since then I've [growth or new format, e.g., "started a weekly series on X"], and I think [Brand]'s [new product/season] would fit it well. Is [quarter/month] planning open yet? Here's my updated media kit: [link]. [Your name]

8. The polite last note

Subject: Re: [original subject]

Hi [Name], I don't want to crowd your inbox, so this is my last note on this one. If a creator partnership makes sense for [Brand] later, I'd be glad to hear from you. My media kit is here: [link]. Wishing the team a great [season/launch], [Your name]

Before you hit send: a quick checklist

Your media kit link works and is current. No media kit yet? Build one free with the media kit generator.
Your rates are written down before the brand asks.
You've read the contract terms before agreeing to a posting date.
The first pitch was specific to the brand.

FAQ

How long should I wait before following up with a brand?

Give it a few business days after your pitch before the first follow-up, and a similar gap before the next. Brand teams are busy and launches shift their inboxes, so a short, specific nudge after a short wait is normal and professional.

How many times should I follow up on a brand deal pitch?

Two or three follow-ups is a sensible ceiling for one pitch. After that, send a polite last note (template 8) and move on.

Should I follow up in the same email thread?

Yes, for follow-ups on the same idea. Replying in the thread keeps your original pitch, links and media kit right under the new message. Start a new thread only when you're contacting a different person or re-engaging months later.

What should a follow-up email to a brand say?

One new, true detail (a recent post, a result, a new idea), one sentence on why it fits the brand, and one easy question. Skip apologies and "just checking in" with nothing new.

Is it pushy to follow up on an influencer pitch?

Not if each email is short and adds something. Pushy is daily emails or guilt-trip lines. A few spaced follow-ups that make the next step easy read as organized.

Can I automate brand deal follow-ups?

Yes. Tools like Snippet can follow up for you and keep brand replies in one place, and you can review pitches before they send. Whatever you use, keep each follow-up specific to the brand.

Let Snippet keep up with follow-ups

Snippet finds brands that fit, writes pitches in your voice that you review and send from Gmail, follows up, and keeps brand replies in one place. One flat price. No cut of your deals.

Try Snippet — 7-day free trial. No charge today. Card required for the trial. Cancel anytime.