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Beta: AI-generated information, not legal advice — it can miss or misread terms. For anything important, have a licensed attorney review your contract.
Around 50 terms creators care about: exact payment and deadlines, deliverables, usage rights and whitelisting, exclusivity windows, termination and kill fees, FTC disclosure liability, indemnification, and more — plus standard protections that are missing entirely.
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No. The scanner is an informational tool — it helps you know which questions to ask. It is not a substitute for a licensed attorney, and for significant deals you should have a lawyer review the contract.
A red flag marks a term that typically costs creators money or rights as written — like perpetual usage rights, uncompensated ad usage of your content, or payment contingent on the brand's approval. A caution is worth negotiating; good news marks creator-friendly terms.
Any brand deal paperwork: sponsorship and influencer agreements, ambassador agreements, UGC agreements, or one-page insertion orders. It works with digital PDFs up to 40 pages — scanned photos of paper contracts aren't supported yet.
The most common red flags are perpetual ("in perpetuity") usage rights, exclusivity with no end date or defined competitor list, net-60+ payment terms with no deposit, work-made-for-hire clauses that transfer ownership of your content, one-sided termination with no kill fee, and broad indemnification that makes you liable for the brand's claims. Most of these hide in the fine print rather than the deliverables section — the scanner highlights them so you know exactly what to question before you sign.
Usage rights define how, where, and for how long a brand can reuse the content you make — for example in paid ads, on their website, or in email marketing. Organic reposting for 30-90 days is a common baseline; paid ad usage, longer windows, or perpetual rights are worth real money and are typically priced separately from your creation fee. If your contract doesn't spell out duration, channels, and organic vs paid use, that's a gap worth fixing before signing.
Only if the contract says so — watch for the words "in perpetuity," "irrevocable," or "worldwide, royalty-free license." With perpetual rights, a brand can keep running your face in ads years after the partnership ends without paying you again. Creators who do grant perpetual rights typically charge a large premium; most negotiate a fixed term like 6-12 months with paid renewals instead.
Whitelisting (also called creator licensing, or Spark Ads on TikTok) means the brand runs paid ads from your account or in your name. It's separate from posting organic content, and industry practice is to charge extra — commonly an additional 25-50% of your base rate per 30 days of ad usage. If a contract includes whitelisting or "paid amplification" without separate compensation, that's a clause creators usually renegotiate.
For a one-off sponsored post, 30-60 days of category exclusivity is typical; anything running months or years beyond the campaign usually comes with significantly higher pay. The two things to pin down are the duration and the exact competitor list — vague phrases like "including but not limited to" let a brand expand the list later. Unlimited or undefined exclusivity is one of the most expensive clauses a creator can accidentally sign.
A kill fee is the amount a brand owes you if they cancel the deal after you've started work, through no fault of yours. Common benchmarks are 25-50% of the fee if they cancel after briefing, 50-75% once production starts, and 100% if the content was delivered and approved but never posted. If your contract lets the brand terminate "for convenience" with no kill fee, you carry all the cancellation risk.
Net 30 (payment 30 days after invoice or after the content goes live) is the most common standard; net 60 and net 90 shift weeks of cash-flow risk onto you. For new brand relationships, many creators ask for 50% upfront at signing and 50% on delivery. Also check what triggers payment — it should be delivery of the agreed content, never subjective measures like "satisfactory engagement."
By default you own what you create, and the brand gets a license to use it — unless the contract contains a "work made for hire" or IP assignment clause, which transfers ownership entirely. Full ownership transfers typically command a much higher rate because you lose the right to reuse the content, even in your own portfolio. Licensing with defined channels, duration, and territory is generally the more creator-friendly structure.
For high-stakes deals — large fees, full copyright transfers, equity, broadcast usage, or regulated categories — a lawyer's review is worth it. For everyday sponsorships, a first-pass scan helps you see whether the contract is routine or worth paying for professional review: it highlights the clauses lawyers most often flag. The scanner is an educational tool, not a substitute for legal advice.
If a brand sends a contract for a gifted (product-only) partnership, read it carefully — gifted contracts sometimes contain the same perpetual usage rights and exclusivity terms as paid deals, meaning you'd be giving away ad rights for free product. If a brand wants a formal contract, that's usually a sign the content has real commercial value and payment is worth raising.