What Is Media Kit?
A media kit is a professional document that content creators send to brands summarizing their audience demographics, engagement metrics, content samples, past brand partnerships, and rates.
Creators with professional media kits receive 40–45% more brand inquiries than those without one. A strong media kit includes: bio and brand story, platform statistics (followers, engagement rate, average views), audience demographics (age, location, gender, interests), past collaboration highlights with results, content samples, and pricing or rate card. Media kits are typically 2–5 pages in PDF format.
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