What Is Micro-Influencer?
A micro-influencer is a content creator with 10,000 to 100,000 followers who typically has higher engagement rates and more niche audience loyalty than larger creators.
Micro-influencers average 2–5% engagement rates compared to 1–2% for macro-influencers. They account for approximately 60% of all brand deal volume in 2026. Brands increasingly prefer micro-influencers because their audiences tend to be more targeted and their content feels more authentic. Average rates range from $200–$5,000 per sponsored post depending on platform and niche.
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