What Is Macro-Influencer?
A macro-influencer is a content creator with 100,000 to 1,000,000 followers who offers broad reach and established credibility while still maintaining meaningful audience engagement.
Macro-influencers typically charge $5,000–$25,000 per Instagram post and $10,000–$50,000 per YouTube video. They offer brands significant reach (100K–1M impressions per post) while maintaining 1–2% engagement rates. Macro-influencers often have dedicated management teams and are more likely to negotiate through agents or managers rather than handling outreach themselves.
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