What Is Engagement Rate?
Engagement rate is the percentage of an audience that interacts with a piece of content through likes, comments, shares, saves, or clicks, divided by total followers or impressions.
In 2026, 81% of brands prioritize engagement rate over follower count when selecting creators for partnerships. Average rates by tier: nano-influencers 3–8%, micro-influencers 2–5%, mid-tier 1.5–3%, macro 1–2%. Higher engagement rates typically command higher per-post rates. The formula is: (Total Engagements ÷ Total Followers) × 100.
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