What Is Exclusivity Clause?
An exclusivity clause is a contract term that prevents a creator from promoting competing brands within a specific category for a defined time period before, during, or after a campaign.
Exclusivity periods typically range from 2 weeks to 6 months. Creators should charge a 25–100% premium for exclusivity since it limits their ability to earn from competing brands. Always define the competitive category narrowly — 'athletic footwear' rather than 'all fashion brands' — and negotiate the shortest viable exclusivity window.
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