Home & Decor YouTube Engagement Rate — 2026 Benchmarks
Average engagement rate for home & decor creators on YouTube: 1.5%. See how you compare by subscriber tier.
Home decor sees high save rates as audiences collect ideas for future projects. Before/after transformation content drives the highest engagement.
| Subscriber Tier | Subscribers | Average Rate | Top 10% |
|---|---|---|---|
| Nano (1K–10K) | 1,000 – 10,000 | 2.5% | 4.8% |
| Micro (10K–50K) | 10,000 – 50,000 | 1.7% | 3.1% |
| Mid (50K–500K) | 50,000 – 500,000 | 1.1% | 2.1% |
| Macro (500K–1M) | 500,000 – 1,000,000 | 0.7% | 1.4% |
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Home & Decor TikTok Benchmarks →
Pricing
Home & Decor Influencer Rates →
Frequently Asked Questions
What is a good YouTube engagement rate for {data.nicheName.toLowerCase()}{" "} creators?
The average YouTube engagement rate for {data.nicheName.toLowerCase()}{" "} creators is 1.5%. Top 10% of {data.nicheName.toLowerCase()}{" "} creators achieve 4.8% or higher for nano accounts. Rates naturally decrease as subscriber count increases.
How does {data.nicheName.toLowerCase()}{" "} engagement compare to other niches?
Home decor sees high save rates as audiences collect ideas for future projects. Before/after transformation content drives the highest engagement.
How can I improve my YouTube engagement rate as a {data.nicheName.toLowerCase()}{" "} creator?
Focus on thumbnails, watch time, and end-screen engagement. Post consistently, optimize titles and descriptions for search, respond to comments within the first hour, use Shorts to drive channel discovery, and create content that encourages likes, comments, and shares such as Q&As, challenges, and opinion-driven videos.