YOUTUBE BENCHMARKS
Use these numbers to see if your YouTube channel is low, average, or strong for your size. Then check your own channel for a real score.
| Subscriber count | Average | Top creators |
|---|---|---|
| Nano (1K–10K)1,000 – 10,000 | 2.6% | 4.7% |
| Micro (10K–50K)10,000 – 50,000 | 1.7% | 3.2% |
| Mid (50K–500K)50,000 – 500,000 | 1.1% | 2.2% |
| Macro (500K–1M)500,000 – 1,000,000 | 0.7% | 1.4% |
Use the table as a starting point, not a final price. Your real brand deal value also depends on your niche, audience trust, recent videos, usage rights, and how well you pitch brands.
Benchmarks help, but brands care about your recent videos. Run a free report to see your score, best videos, and what brands may pay.
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A good YouTube engagement rate depends on subscriber count and average views. Smaller channels can see higher rates, while bigger channels often have lower rates because many viewers watch without commenting or liking.
Views are usually more useful because many YouTube viewers are not subscribers. Subscriber-based rates are still helpful for quick size comparisons, but view-based engagement tells brands how active your actual viewers are.
Yes. Brands care about comments, likes, and repeat viewers because YouTube sponsorships often need trust. A channel with a loyal audience can charge more than a bigger channel with weak engagement.