TIKTOK BENCHMARKS
Use these numbers to see if your TikTok is low, average, or strong for your follower count. Then check your own account for a real score.
| Follower count | Average | Top creators |
|---|---|---|
| Nano (1K–10K)1,000 – 10,000 | 4.2% | 7.8% |
| Micro (10K–50K)10,000 – 50,000 | 2.8% | 5.3% |
| Mid (50K–500K)50,000 – 500,000 | 1.9% | 3.5% |
| Macro (500K–1M)500,000 – 1,000,000 | 1.2% | 2.3% |
Use the table as a starting point, not a final price. Your real brand deal value also depends on your niche, audience trust, recent videos, usage rights, and how well you pitch brands.
Benchmarks help, but brands care about your recent videos. Run a free report to see your score, best posts, and what brands may pay.
Check my TikTokSnippet finds brands that fit your TikTok, writes the pitch, and follows up from your Gmail.
Get brand dealsSends from your actual Gmail · No charge today
A good TikTok engagement rate depends on follower count, niche, and how often your videos reach new viewers. Smaller accounts often clear higher rates because the For You feed can push strong videos beyond their followers.
TikTok shows videos to many people who do not follow the creator. That can make smaller accounts look very strong when a video gets picked up by the For You feed.
Yes. Brands want proof that viewers stop, watch, and react. Engagement helps show that your videos do more than get passive views.