What Is Story Takeover?

A Story takeover is when a creator temporarily posts content to a brand's Instagram or Snapchat Stories, giving the brand's audience a fresh perspective while exposing the creator to a new audience.
Story takeovers typically last 12–24 hours and include 5–15 Story slides. They're valued at $200–$5,000 depending on the creator's following and engagement. Takeovers benefit both parties: the brand gets authentic creator content on their channel, and the creator gains exposure to the brand's audience. They work especially well for event coverage, behind-the-scenes content, and product launches.

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