What Is Multi-Channel Network (MCN)?
A multi-channel network is a company that partners with multiple YouTube channels or social media creators, offering services like audience development, content programming, brand deals, and rights management.
Major MCNs include Fullscreen, Machinima (defunct), Studio71, and Brat TV. MCNs typically take 20–40% of a creator's revenue in exchange for brand deal access, production support, and audience growth services. Many creators have moved away from MCNs due to unfavorable revenue splits, finding alternatives like AI talent managers and direct brand relationships more profitable.
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