What Is Niche?
In the creator economy, a niche is the specific topic, interest area, or audience segment a creator focuses on — such as fitness, personal finance, sustainable fashion, or tech reviews.
Creators with clearly defined niches command 20–40% higher rates than generalist creators because brands pay for audience relevance, not just reach. High-paying niches include finance ($500–$5,000 per 10K followers), technology ($400–$3,500), health/wellness ($300–$3,000), and business ($350–$3,500). Niche authority is built through consistent content, expertise, and engaged community interaction.
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