What Is CPM (Cost Per Mille)?
CPM stands for Cost Per Mille (cost per 1,000 impressions). In influencer marketing, CPM measures how much a brand pays per 1,000 views or impressions of sponsored content.
Average CPMs vary widely by niche and platform: Instagram ($5–$15), YouTube ($15–$30), TikTok ($3–$10). High-intent niches like finance ($20–$50) and tech ($15–$35) command premium CPMs. Creators can calculate their CPM by dividing the brand's payment by total views, then multiplying by 1,000.
Stop guessing. Start closing deals.
Snippet handles brand discovery, outreach, and negotiation so you can focus on creating.
Get started free