What Is Collab Post?
A collab post (collaboration post) is a single piece of content that appears on two or more creators' profiles simultaneously, sharing engagement metrics and audience reach across all collaborators.
Instagram's Collab feature allows posts and Reels to appear on up to two profiles with shared likes, comments, and views. Collab posts typically see 20–40% higher reach than solo posts because they're shown to both creators' audiences. Brands sometimes request creators collab with the brand's account to leverage the creator's audience while keeping content on the brand's profile.
Stop guessing. Start closing deals.
Snippet handles brand discovery, outreach, and negotiation so you can focus on creating.
Get started free