What Is Boosted Post?
A boosted post is an organic social media post that a brand or creator pays to promote to a wider audience beyond their existing followers using the platform's advertising system.
Boosting is simpler than running a full ad campaign — it takes an existing post and amplifies its reach for a set budget. Brands often boost high-performing creator content to extend its reach. When a brand boosts a creator's post, the creator should negotiate additional compensation since their content and likeness are being used in paid advertising.
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