Add End-Screen CTAs to Drive Comments
With a median of 0.0 likes and 0.0 comments across 78 videos analyzed, Sanskriti Gupta's audience is watching but not interacting — her 0.0% engagement rate sits critically below the 2-4% mid-tier benchmark.
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In the final 20 seconds of every video, the account should add a direct verbal and on-screen prompt asking viewers a specific question tied to the video topic, as comment-driving CTAs are the fastest zero-cost lever to move a stagnant engagement rate. Even reaching 1% engagement on her 105,000-subscriber base would represent a meaningful signal to the 73% of brands that prioritize engagement rate over subscriber count.