Add Direct Calls to Action Now
With a 0.0% engagement rate against the 2-4% mid-tier benchmark, Mansi-Loves-Fashion is receiving virtually no likes or comments despite a median of 2,700 views per video.
Details
Starting every video with a specific, low-friction CTA — such as 'Comment your favorite outfit below' or 'Like if you'd wear this look' — directly targets the median 0.0 likes and 0.0 comments per video to begin moving those numbers. Even a fractional improvement toward the 2% benchmark floor would dramatically increase brand deal value beyond the current $250-$1,000 range, since 73% of brands prioritize engagement rate over subscriber count.