Add Pinned Comment Calls-To-Action
With a median of 0.0 likes and 0.0 comments across 78 analyzed videos, the audience is watching but not interacting — the 0.0% engagement rate is critically below the 2-4% mid-tier benchmark.
Details
On every new upload, Look Gorgeous (Vartika) should immediately post a pinned comment asking a specific question tied to the video topic (e.g., 'Which look are you trying first? Comment below!') to create a visible prompt that converts passive viewers into commenters. This single habit directly targets the comment and like deficit dragging the engagement rate to 0.0%, and closing even a fraction of the gap toward the 2-4% benchmark would significantly increase brand deal value beyond the current $250-$1,000 per post estimate.