Fix Zero-Engagement Videos With CTAs
EGOHOME's median likes and median comments are both 0.0 despite a median of 1,350 views per video, meaning viewers are watching but taking no action — pushing their engagement rate to 0.0% against a nano-tier benchmark of 5-10%.
Details
Add a direct, timestamped call-to-action within the first 30 seconds and again at the end of every video explicitly asking viewers to like and comment, targeting a specific question or prompt to drive responses. Even moving from 0 to 1 comment per video across their 78-video catalog would represent a measurable step toward the 5% nano benchmark that 73% of brands now prioritize over subscriber count.