Close the Engagement Rate Gap
The current ER of 0.19% sits far below the nano-tier benchmark of 2-5%, signaling to brands that the audience isn't active despite ๐ญ๐ผ๐ฟ๐๐ฒ๐ ๐ถ๐ฎ๐ป having 3,945 followers.
Details
Prioritizing reply-driving content (median replies of 1.0 already beat median retweets of 0.0) by ending tweets with direct questions to the audience can push ER toward the 2%+ range.
