Convert Single Tweets Into Sponsored Threads
Their current engagement rate of 0.7% sits below the micro-tier benchmark of 1-3%, which is suppressing their brand deal value to the lower end of the $125-$500 range.
Details
Threads command 2-3x the sponsorship rate of single tweets, so converting their best-performing content into structured threads gives brands a higher-value placement while giving their audience more reasons to reply and retweet. Aim to publish at least 2 threads per week and pitch them explicitly to brand partners as premium inventory.
