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@TheLastofUsHBO · 474.6K followers
Top 5% of creators your size
Your audience is 6x more engaged than average
Based on 474.6K followers · 5.07% engagement
Next step
Snippet can use this twitter result for @thelastofushbo to find brands, write emails, and help you close deals.
Your post rate
$2K-$10K
What Snippet does next
Comes nextFind brands
Brands that already pay twitter creators and fit your audience.
Write emails
Use @thelastofushbo's $2K-$10K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thelastofushbo's twitter audience is a fit and ask for $2K-$10K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The median 1,871 retweets signal strong shareability, but single tweets are leaving money on the table.
Details
Industry benchmarks show thread sponsorships command 2-3x the rate of single sponsored tweets, meaning the current $2,000-$10,000 per post deal value could scale to $4,000-$30,000 per thread placement. Converting the highest-performing single-tweet topics into 5-7 tweet threads will unlock that multiplier with brand partners.
The 5.07% engagement rate is dramatically above the mid-tier benchmark of 0.5-1.5%, making The Last of Us a statistically compelling pitch to sponsors.
Details
Since 73% of brands prioritize engagement rate over follower count, every outreach deck should lead with the ER versus the industry average rather than the 474,598 follower count. Pairing this with the median 22,028 likes per post provides a concrete proof-of-audience-quality metric to justify rates at the top of the $2,000-$10,000 range.
The like-to-reply ratio sits at roughly 138:1 (22,028 median likes versus 159.5 median replies), indicating the audience consumes content passively rather than conversationally.
Details
Actively closing each post with a direct, single-question prompt tied to the content — for example, asking fans to choose between two show outcomes — will drive reply volume up and further separate the engagement profile from the 0.5-1.5% mid-tier benchmark. Higher reply counts also signal algorithmic health on X, which can organically expand reach beyond the current 474,598 followers.
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