Convert Threads to Sponsored Content
Their 1.16% engagement rate already sits at the top of the mid-tier benchmark range (0.5–1.5%), making them a strong candidate for premium thread sponsorships, which command 2–3x the rate of single sponsored tweets.
Details
With their current brand deal value estimated at $2,000–$10,000 per post, structuring more content as threads could push individual deal value toward the higher end of that range. Pitch at least one thread-format sponsored post per brand deal cycle, using their median 690 retweets as proof of organic amplification to justify the premium.
