Convert Breaking News Into Engagement Threads
With a 0.11% engagement rate against 5,237,357 followers, tagesschau is leaving significant interaction on the table by likely publishing single-tweet news blasts.
Details
Thread-format content commands 2-3x the sponsorship rate of single tweets per industry benchmarks, and threads naturally accumulate more replies and retweets by keeping users on the post longer. Immediately restructure top news stories into 4-6 tweet threads with a hook tweet, key facts, and a closing question to drive the current median of 622.0 replies even higher.
