Donald J. Trump's TwitterEngagement

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realDonaldTrump
Donald J. Trump

@realDonaldTrump · 111.6M followers

0.00%

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$5K-$25K per post

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LowAverageGoodExcellent
296.5K
Median Likes
40.0K
Median Retweets
139
Tweets Analyzed
$5K – $25Kper sponsored post

Based on 111.6M followers · 0.32% engagement

Next step

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Your post rate

$5K-$25K

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Write emails

Use @realDonaldTrump's $5K-$25K post rate so brands know what to pay.

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First message

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Top Posts Into Sponsored Threads

With a median of 296,523 likes and 40,019 retweets per post, high-performing content already demonstrates strong amplification.

Details

Thread sponsorships command 2-3x the rate of single sponsored tweets, meaning a thread deal could push estimated brand deal value from the current $5,000-$25,000 range significantly higher. Identify the top 10 posts by likes from the 139 analyzed and rebuild those formats as multi-tweet threads to test whether serialized content drives reply volume above the current median of 24,922.

Move 02

Target Finance and B2B Brand Partnerships

X is identified as strongest for B2B, tech, finance, and thought leadership niches, and with 111,599,640 followers, even the current 0.32% engagement rate produces over 356,000 interactions per post — a volume most finance or B2B brands cannot access elsewhere.

Details

Since 73% of brands prioritize engagement rate over follower count, proactively pitching to finance and policy-adjacent brands with the median engagement numbers as proof of reach will strengthen negotiating position for deals above the $25,000 ceiling.

Move 03

Improve Reply Rate to Lift Overall ER

The current engagement rate is 0.32%, which is rated good for the macro tier but still sits well below the mid-tier benchmark of 0.5-1.5%, indicating room to grow.

Details

The like-to-retweet ratio of 7.3:1 shows strong passive approval but relatively lower active participation; median replies of 24,922 are the smallest of the three engagement metrics. Posting direct questions or polls at least twice per week within the 139-tweet content cadence is an immediately actionable way to convert passive likers into repliers and push the overall ER closer to 0.5%.

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Donald J. Trump's Twitter/X Engagement Rate: 0.32%