Convert Top Tweets Into Sponsored Threads
Stephen | DeFi Dojo's current engagement rate of 0.55% sits at the floor of the mid-tier benchmark range of 0.5-1.5%, meaning thread formats — which command 2-3x single tweet sponsorship rates — are their clearest lever for both organic reach and monetization.
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With a median of 59 retweets per post, their content already demonstrates shareability; threading their highest-performing ideas forces deeper dwell time and reply volume. Pitch thread sponsorships to brands at the upper end of their $1,000-$5,000 deal range by leading with their retweet-to-reply ratio as proof of active distribution.
