Replace Single Tweets With Threads
The current engagement rate of 0.02% is far below the 0.5-1.5% mid-tier benchmark, and a median reply count of just 1.0 suggests content is not sparking conversation.
Details
Switching from single tweets to structured threads gives readers a reason to stay, reply, and retweet — and thread sponsorships command 2-3x the rate of single tweets, which could push MUBI's brand deal value well above the current $250-$1,000 ceiling.
