Lead Brand Pitches With the 8.43% ER
The engagement rate of 8.43% is roughly 1.7-4x higher than the nano-tier benchmark of 2-5%, which is a stronger selling point than the 2,217 follower count.
Details
Since 73% of brands now prioritize engagement rate over follower count, Hong MinGi File should use this stat directly in outreach to justify pricing above the baseline $2-10 per 1,000 followers rate, and pitch thread-format sponsorships since threads command 2-3x single-tweet rates.
